Getting your videos viral is always a tough task, but now Facebook updated us on how they rank videos and the recent updates to the algorithm.
The changes are:
- Loyalty & Intent – Facebook will now distribute videos to news feeds of people who seek out and return to every week.
- Video & Viewing Duration – Facebook has always said that the longer people watch your video, the more probability of it being distributed to a larger audience. they are now putting weight into ranking videos that people watch for at least a minute, and that are longer than 3 minutes.
- Originality – Facebook will now help original content creators as this is the most valued content. Facebook will limit the distribution of unoriginal and repurposed content.